[My Profile]

I was born and raised in Israel and moved to Tokyo in 2001. I’ve spent my last 20 years in the advertising industry in Japan,  establishing my own company- SivanS Group- in 2011, a bespoke marketing communication agency in Tokyo. With diverse clients from luxury to FMCG and automotive, disciplined in both B-B and B-C projects with a holistic approach that bridges offline to online. I built the company around a core belief:　Because We Are Different. I like to define myself as a very ‘hands-on‘ President who embraces every new challenge and feels privileged to work with our distinguished Clients.

[My Passion]

“Never Give Up” and “Never be afraid to differentiate yourself” has always been my motto since I was a child. I was taught that it's important to work hard to achieve our goals in life. That's why from an early age I studied hard, aimed high, and always challenged myself. The harder the challenge the more passionate I become. The challenges of moving to a ‘different’ country and building myself from the bottom up were possible because of this early stance. Being different in a foreign land worked out well for me. Establishing myself in Japan and bringing my passion back to Israel is a great honor for me, and I’m extremely proud of the creative approach and services we provide both in Israel and Japan.